Whether it’s the allure of a new business, the opportunity in changing consumer tastes or a chance to start over after moving away from a nine-to-five, one thing is clear: The entrepreneurial spirit runs in the blood of Americans. As such, small businesses continue to play a central role in shaping local economies, driving innovation and supporting communities across the country.
That said, where a business is located can heavily influence its success. So, in recognition of National Small Business Month, we wanted to investigate which metro areas provide the most supportive environment for small-scale ventures to thrive.
For context, we define “small businesses” as those with fewer than 500 employees, per the U.S. Small Business Administration’s Office of Advocacy. To gauge which places are best primed for a strong homegrown business environment, we created three separate rankings of metropolitan statistical areas with a population of at least 100,000 by grouping them in large (1 million+), mid-sized (500,000 to 999,999), and small (100,000 to 499,999). We then ranked them using a weighted scoring framework built around three categories of metrics, including business environment, economic environment, talent and coworking options as the service is frequently used by small-scale enterprise owners.
Quick Jump
National Overview
The South Dominates Large-Metro Small Business Performance
Charleston, SC, Leads Mid-Sized Metro Pack
Small Metros Split Between South & West
Expert Opinions
Methodology
Key takeaways:
- The South leads among large and mid-sized metros with Miami topping the large metro ranking and Charleston, SC, leading the mid-sized group, driven by high business formation, strong survival rates and population inflows that increase demand for local businesses.
- Small metros are split between the West and the South, with Boulder, CO, taking the first spot in this category.
- Across all three tiers, top-ranked metros consistently post survival rates close to 90%.
- Cheyenne, WY, is the best metro across all tiers for business formation, logging nearly 9,000 new applications per 100,000 residents annually — almost six times the national average — driven largely by Wyoming’s zero corporate and personal income tax structure.
Before zooming in on metros, here’s the broader national snapshot.
National Overview
With 36.2 million small businesses accounting for about 46% of the total employment, small enterprises are the engine of the American economy. Relative to population, this number comes out to more than 10,000 community-based businesses per 100,000 residents. For additional context, about 63.5% of Americans are actively participating in the labor market, with many employed by owner-operated ventures.
The country saw 5.2 million new business applications in 2024 alone, with survival rates between 88% to 94%, and self-employed individuals accounting for more than one in 10 workers.
Through a regional lens, the South dominates among large and mid-sized metros, driven largely by Texas and Florida, which rank second and third nationally for small business count with 3.5 million and 3.49 million, respectively. At the same time, the West challenges the South’s domination as the most represented region for small metros, where small-scale enterprises are thriving. Specifically, California is the leader in most homegrown businesses, clocking in at 4.34 million.
The South Dominates Large-Metro Small Business Performance
In the large metro bracket, four of the five best-performing metros are in the South, while the West is represented with one. These are places with high entrepreneurial activity, defined by a high density of local businesses, strong business formation and survival rates, and high migration, all supported by an economically dynamic environment.
Top 5 Large Metros for Small Businesses
Let’s take a look at the top five large metros for small businesses:
1. Miami, FL
Miami is the best metro area for small operations, offering the right environment for entrepreneurship that has benefited from a post-pandemic economic surge. With more than 4,000 businesses per 100,000 residents — more than three times the national average — the South Florida metro comes first among large metros for business formation. Miami also has more than 23,000 businesses per 100,000 residents for the highest business density among metro areas in its class.
With such a strong business environment, Miami’s economy is dominated by community ventures that claim more than half of the employment — the highest rate among large metros — with a whopping 89% survival rate. Moreover, self-employment in Miami also ranks highest among large metros at 15.7%. Plus, as a key support system for entrepreneurs and remote workers, the city also offers plenty of coworking options with 5.1 flex workspaces per 100,000 residents. To that end, Miami coworking averages about $235 per month for memberships and dedicated desks, which is above the national median of $220 per month.
2. Austin, TX
Over in Texas, Austin has been an economic powerhouse for a while now. Accordingly, it lands in the second spot for community-focused businesses by offering a well-rounded environment that allows entrepreneurs to thrive. Overall, per 100,000 residents, there are more than 12,400 small businesses that make up about 48% of the workforce. In this area, more than 11% of workers are small-scale enterprise owners, reflecting a strong entrepreneurial spirit. And, with many turning to coworking to support their business needs, there are plenty of options with 4.3 flex workspaces per 100,000 residents. It costs about $235 for a coworking membership in Austin.
Notably, the metro registered more than 2,300 new business applications per 100,000 residents in 2024. And, most existing businesses survive, thereby continuing to contribute to the local economic vigor. This strong economic activity contributed to the metro’s nearly 50% GDP growth in recent years (2019-2023), making it the only large metro to surpass this threshold. With more than $55,000 in annual earnings, local buying power is also lending strength to the economy and, by extension, to small businesses.
3. Washington, D.C.
Washington, D.C., is one of the most economically stable metros in the country, and the numbers reflect it. The region ranks third overall among large metros, offering a solid business environment with more than 12,000 homegrown businesses per 100,000 residents, which account for almost half of the employment pool. Here, new business applications ran roughly 1,680 per 100,000 people in 2024 — a respectable clip for a metro of this size and maturity.
However, the survival rate tells the sharper story: 91.1% of new businesses made it in 2023, reflecting a market where institutional demand, federal contracting and a highly educated workforce provide a floor that most other metros don’t have. As it happens, more than half of adults 18 and older possess a bachelor’s degree (the second-highest rate among large metros). As a result, this level of education ripples into the paychecks they bring, with the median individual income of $66,000 annually, the third-highest among the largest metros. This, in turn, supports healthy buying power by keeping local businesses well-capitalized and consumer demand consistently strong. Meanwhile, for coworking, D.C. flex space memberships sit around $200 per month, below the national average.
4. Raleigh, NC
Raleigh has been quietly building one of the strongest owner-operated business environments in the South, and it lands fourth in this ranking with a profile that deserves closer inspection. That’s because the metro logs more than 11,000 small businesses per 100,000 residents, with those businesses claiming 47% of total employment. Furthermore, new business applications come in at about 1,900 per 100,000 in 2024. That’s one of the highest rates among the four metros ranked below Miami — signaling a startup culture that’s still accelerating.
Granted, the economy here has moved fast. More precisely, GDP growth from 2019 to 2023 hit 39%, signaling a steady business environment. And much of that momentum traces back to the region’s deep tech and research infrastructure: Raleigh-Durham’s tech talent workforce has expanded to more than 76,500 workers, growing 15% between 2021 and 2024. It’s the kind of talent base that keeps attracting companies and, in turn, helps to create new businesses. For entrepreneurs and remote workers running lean operations, the coworking market offers 6.3 flex workspaces per 100,000 residents, with Raleigh-Cary coworking rates coming down to roughly $263 per month.
5. Denver, CO
Denver closes out the top five with a well-rounded profile, proving to be another thriving entrepreneurial landscape. The metro has roughly 12,600 independent businesses per 100,000 locals, and the business survival rate holds at 89.1%, reflecting the metro’s business environment vitality. Additionally, new business applications were about 2,400 per 100,000 people in 2024 alone (the highest among any metro in this ranking, except Miami).
Here, self-employment reaches 10.5% of the workforce, reflecting a broader shift toward independent work that has defined Denver for years, as reflected by the 24% remote work rate in the city alone, placing it among the best places for remote work. Further supporting this status, there are 6.3 flex workspaces per 100,000 residents, which is the highest density of flex workspaces among the largest metros. Plus, Denver coworking rates sit at $215 per month.
Beyond the top 5
Outside the top tier, San Francisco, CA; San Jose, CA; and Seattle, WA, have highly educated talent pools that help support their West Coast innovation hub status, where new ideas turn into new businesses at scale. At the same time, Boston’s major biotech focus and Nashville’s rising health care and services sectors give small-scale ventures a boost with easier access to funding that often translates into hometown businesses transitioning to larger ones.
Charleston, SC, Leads Mid-Sized Metro Pack
For mid-sized metros, Charleston, SC, along with two Florida metros, come to the forefront for locally powered ventures. Of course, small, homegrown enterprises are truly the backbone of local growth, employing more than half of the workforce — and their strong survival rate keeps them competitive. Thus, Charleston, SC, and Florida’s Sarasota and Cape Coral are major domestic migration destinations that also drive business growth, with lifestyle appeal, all pointing to a strong small-business environment.
Top 5 Mid-Sized Metros for Small Businesses
Without further ado, here are the best mid-sized metros for small businesses:
1. Charleston, SC
Charleston emerged as the best mid-sized metro area for small-scale ventures, excelling in business formation and survival. To be precise, the metro logs about 11,600 local enterprises per 100,000 residents, with those businesses accounting for more than half of the total employment, one of the highest rates in this group. At the same time, new business applications come in at 2,100 per 100,000 locals based on 2024 figures, which is well above the national average and a sign that the region is gaining entrepreneurial momentum.
Moreover, with a 91% survival rate among small businesses, Charleston enjoys both a stable consumer base and a deliberately cultivated business environment. Namely, South Carolina is among the best states for business, with a growing support infrastructure — including funding programs and mentorship networks — that creates conditions in which new ventures are more likely to succeed.
But with more than one in 10 workers running their own operations, the demand for professional workspace without a long-term lease commitment is real. Fortunately, with roughly 4.1 flex workspaces per 100,000 residents and Charleston coworking sitting around $235 per month, that population segment has somewhere to land.
2. Bridgeport-Stamford, CT
Bridgeport-Stamford lands second for local business vitality. Here, there are roughly 13,270 small businesses per 100,000 residents, and those businesses account for about 51% of total employment. Meanwhile, by bringing home more than $55,000 annually — the highest individual income in this metro size group — locals attest to their spending power and give homegrown ventures room to grow sustainably.
In this metro, self-employment reaches an impressive 13% of the workforce. Additionally, in a metro where proximity to New York clients matters but Manhattan rents don’t pencil out, coworking serves as a practical business decision by providing 4.6 flex workspaces per 100,000 residents at coworking rates of around $235 per month.
New business applications come in at about 1,680 per 100,000 residents annually, according to the latest data. So, for founders and operators who choose this market, the data shows they tend to stick around with a survival rate of almost 92%. This, in turn, contributes to a stable and predictable business environment.
3. Portland, ME
Portland punches well above its weight for a mid-sized metro. With roughly 12,600 small operations per 100,000 residents and accounting for 52.4% of total employment, this market is genuinely shaped by independent businesses. What’s more, the 92.2% survival rate is the highest among the top five metros, meaning that when a business takes root in the Portland area, it tends to have staying power.
At the same time, this New England market exhibits a strong GDP growth of 38.6% from 2019 to 2023, even though it doesn’t benefit from the same migration tailwinds as Sun Belt metros. Nevertheless, unemployment sits at just 2.2%, which is among the lowest in the group. And, self-employment reaches 13% of the workforce, thus reflecting a local culture that has long leaned toward independent work in creative, trades, and professional services and pointing to the kind of professional who needs a reliable desk and a meeting room on demand. Luckily, at $200 per month, Portland’s coworking memberships are below the national benchmark, and with 4.3 spaces per 100,000 residents, supply is keeping up with the self-employed segment.
4. Sarasota, FL
Sarasota’s numbers make a straightforward case: This metro has one of the densest concentrations of local business activity anywhere in the country. There are about 13,400 homegrown businesses per 100,000 residents, accounting for close to 60% of total employment — the highest share in this ranking.
Additionally, self-employment accounts for 15.6%, indicating a workforce heavily oriented toward independent and entrepreneurial work. GDP also grew 42.6% from 2019 to 2023 in one of the strongest growth rates in the group. Otherwise, unemployment holds at 2.6%, and new business applications come in at more than 2,100 per 100,000 annually, putting Sarasota near the top of the group for formation activity. Not to be outdone, business survival here sits at 89.9%, which is in the same ballpark as other Florida metros in this ranking. Coworking in Sarasota sits at $159 per month, offering a genuinely low-overhead option for the self-employed, who make up about one in six workers.
5. Cape Coral-Fort Myers, FL
Cape Coral-Fort Myers closes out the ranking for small entrepreneurs with a high GDP growth of 45% in the clearest sign that this corner of southwest Florida has undergone a genuine economic transformation since 2019. In this case, the metro’s rapid population growth has driven a proportional surge in business activity: About 13,700 people locally run ventures per 100,000 residents, accounting for 56% of total employment. New business applications are also impressive, running at 2,300 per 100,000 annually for the second-highest rate in the ranking.
Plus, self-employment sits at 14%, and Lee County’s 2024 state-of-the-economy report pointed to continued economic accolades across construction, light industrial and professional services sectors. With that, Cape Coral coworking provides the right infrastructure for small businesses and freelancers with 2.7 spaces per 100,000 residents at around $218 per month. While modest in footprint, it’s nevertheless well-matched to a market where the entrepreneurial population is still forming.
Beyond the top 5
Another Florida metro — Port St. Lucie — is expanding its community-based business footprint supported by rapid population growth, similar to Boise, ID, and Provo, UT, which come in next on the list. Then, Madison, WI, and Durham, NC, anchored by major universities, have a strong pipeline of skilled workers and entrepreneurs that overall support knowledge-based and service-oriented, owner-operated ventures. Clearly, these emerging metros combine strong population growth, educated talent pools and relative affordability to create high-upside environments for homegrown businesses.
Small Metros Split Between South & West
In the small-metro tier, the regional story is split between Western and Southern metros, with Barnstable, MA, being the only Northeastern outlier among the top five metros for local businesses. There’s also high entrepreneurial intensity, which addresses specific local demand, resulting in different business profiles.
The small-scale venture density is much higher than the national rate, highlighting the outsized influence of owner-operated businesses per capita, serving a smaller total population.
Top 5 Small Metros for Small Businesses
Let’s take a look at the five best-performing small metros for small businesses:
1. Boulder, CO
Boulder leads the ranking of small metros for homegrown ventures in just the way you’d expect from a city that has built entrepreneurship into its infrastructure throughout several decades. In this Rocky Mountains city, there are roughly 15,660 independent businesses per 100,000 residents, for the second-highest density in this group. Small entrepreneurs account for 57.6% of total employment, and annual business applications run at 3,100 per 100,000 locals, or about double the national average.
That ecosystem has real depth, with startups raising more than $7 billion in venture capital investments in 2025. That kind of capital concentration takes shape thanks to a solid community of founders, consultants and service providers orbiting it, which is exactly the population that fuels coworking demand. And, at 10 flex workspaces per 100,000 residents, Boulder has the highest coworking density in this ranking by far, providing the connective tissue of the local business community. What’s more, at $235 per month for a coworking membership in Boulder, prices are in line with major metros, hinting at a strong demand side.
2. Barnstable Town, MA
Barnstable Town lands second with a profile that surprises on almost every metric. There are 15,450 local ventures per 100,000 residents, and these businesses make up 68% of total employment. Furthermore, about two out of three jobs in this economy are in homegrown businesses, attesting to the metro’s strong entrepreneurial spirit.
Business survival also holds at 91.6% for the second-best rate in this group. At the same time, GDP grew 28.5% from 2019 to 2023 — a solid expansion for a seasonal market. Plus, for the local self-employed population, coworking offers a space for professionals to conduct business that isn’t a coffee shop. At $200 per month for Barnstable Town flex workspace, with 2.2 spaces per 100,000 residents, the supply is lean relative to demand. That said, for a market this dense in small businesses, there’s room for the infrastructure to expand to accommodate the workforce it’s meant to serve.
3. Midland, TX
Midland is another metro that shines as a hotspot for homegrown ventures. In fact, GDP growth of 68.6% from 2019 to 2023 is the highest of any metro in this ranking by a wide margin — the direct product of West Texas’s energy sector running at full capacity through that period. Yet, beneath the headline growth rate lies a community-based business economy that’s broader than the oil-and-gas label suggests. For example, there are about 14,600 small ventures per 100,000 residents (making up almost 60% of total employment) and a business survival rate of 91.9% — the highest in this group.
Moreover, new business applications come in at 2,000 per 100,000 residents annually. Further fostering a positive business environment is a strong labor force participation rate of almost 70% (the highest in the ranking), indicating an active and fully engaged workforce. For those in need of space, coworking in Midland is priced at $150 per month with 2.8 spaces per 100,000 residents.
4. Naples, FL
Naples leads this ranking’s Florida entries on the metric that most sharply defines its economy — self-employment, at 18.2%, the highest rate in this group and nearly double the national average. That figure signals a market built around wealth management, real estate, legal and financial services and a professional class that has increasingly chosen southwest Florida as a permanent base.
It’s also worth noting that there are about 16,680 local businesses per 100,000 residents (the highest count in this ranking), accounting for 63.8% of total employment. Here, too, the Naples metro is a fertile ground for small enterprises, with business survival at 90.5%. Further confirming the area’s business-friendly environment, local GDP grew 46.4% from 2019 to 2023. The metro also ranked among the best Southern tech places in 2026, which points to a diversification story that runs parallel to the traditional affluent-retiree economy. Plus, with 18.2% of workers self-employed, coworking is a welcome service: Naples flex workspace runs about $182 per month, while availability comes down to three flex workspaces per 100,000 residents.
5. Cheyenne, WY
Cheyenne closes out the ranking with the most striking business formation number in the entire group — 8,970 new business applications per 100,000 residents annually, or nearly six times the national average. This figure not only puts Cheyenne at the top of the small metros for new business formation, but also across all metros analyzed. Of course, Wyoming’s tax structure (which includes no corporate income tax and personal income tax) has made it one of the most actively utilized states in the country for business registration.
As a reflection of a thriving local economy, Cheyenne has close to 13,600 owner-operated businesses per 100,000 residents, accounting for almost 57% of total employment. This is in line with Wyoming’s 65% share of small businesses of the total employment, the second-highest nationally. And, with a survival rate of almost 90%, homegrown ventures tend to last here, indicating a well-balanced market that’s supportive of small enterprises.
Beyond the top 5
Next up are lifestyle-driven metros with highly localized grassroots business ecosystems that dominate their local economies. In Montana, Missoula’s community ventures account for 68% of local employment, while in Bend, OR, that figure is close behind at 67%. Additionally, remote workers in Bend, OR, Missoula, MT and Santa Fe, NM, are also boosting local demand and helping with business formation: With business survival rates consistently above 90% across this group, main-street ventures have a chance to succeed as they build their local profiles in outdoor recreation, arts and culture and academia.
Conclusion
The best metros for small businesses combine several ingredients at once — strong business formation, healthy survival rates, population and job growth, access to talent and, increasingly, flexible infrastructure that supports modern entrepreneurship. The South continues to dominate large and mid-sized metros thanks to rapid migration, expanding economies, and business-friendly conditions that create demand for local services and independent ventures. At the same time, smaller Western metros are proving that entrepreneurial success is not limited to scale. In particular, places like Boulder, Bend and Missoula demonstrate how innovation ecosystems, lifestyle appeal and highly engaged local communities can help small businesses punch above their weight.
Check out how large, mid-sized and small metros fare in terms of small business performance below:
Expert Opinions
To add context to the findings, we also gathered insights from business professors, management experts, entrepreneurship researchers, and economic development specialists on what makes a metro area attractive for small businesses.
 Steven W. Pedigo |
 Sean Walker |
 Ralph McKinney |
 Michael J. Providera |
 Christopher Altizer |
Q: What signals tell you a metro area has strong momentum for small business growth?
Dr. Michael J. Provitera, DBA, MBA, Associate Professor of Management Andreas School of Business & Public Administration, Frank J. Rooney School of Professional & Career Education, Barry University
A: There are two things a small business looks for — foot traffic and hours of operation. For example, as an executive on Wall Street, I’ve seen small businesses prosper during the day and weekends are slow. In the suburbs, people are walking around, looking for places to be or simply to unwind. Deciding to capitalize on both or to select one business model will help determine staff requirements and hours of operation.
Sean Walker, PhD, MBA, Professor of Management President-Elect, Tennessee University Faculty Senates
A: Several signals may indicate that a metropolitan area is a good suitor for small business growth: current number of small businesses (per capita is an efficient measure); expansion rates (three- to five-year trends are relevant); demographic trends (the customer base is moving in, out or staying); resource availability and permeability of access (financial, human, technological); and local/municipal policy considerations (such as tax breaks/incentives to attract/retain businesses and employees).
Ralph McKinney, Associate Professor of Management, Brad D. Smith School of Business at Lewis College of Business, Marshall University
A: In general, I think that a very active community with a variety of events (such as concerts; sporting events; health and wellness events; and holiday festivities) signals strong potential to support small businesses. However, that potential doesn’t guarantee success as entrepreneurs still need to engage with that community to determine whether the intended products and services resonate with local consumers. During these engagements, the cleanliness of the environment can signal pride and respect for the area. A pleasant environment usually attracts more traffic, increasing the likelihood that the business will draw more customers. A small business has a greater chance of long-term success in a positive, active community where patrons place a greater value on personal relationships with the local establishments.
Steven W. Pedigo Professor of Practice LBJ School of Public Affairs
University of Texas at Austin & Co-Founder & Principal, CivicSol
A: My starting point is this: The best places for small business owners are not simply the lowest-cost places or the places with the loudest ‘business-friendly’ message. They are the places where entrepreneurs can operate, connect, hire, find customers and build a life. That is the modern small business equation, and it’s about talent, quality of place, flexible space, social capital, market demand and a public sector that gets the basics right.
Q: What factors do small business owners tend to underestimate when choosing a location?
Dr. Michael J. Provitera, DBA, MBA, Associate Professor of Management Andreas School of Business & Public Administration, Frank J. Rooney School of Professional & Career Education, Barry University
A: The demographics are key. Business owners need to see what is needed and not push their own agenda. Here is an example. Penn State is located in Pennsylvania, and there are a few Italian pizza places there. An entrepreneur can establish one and capitalize during the school semester. They should also address operational factors, such as business hours and months of the year when demand is the strongest.
Sean Walker, PhD, MBA Professor of Management
President-Elect, Tennessee University Faculty Senates
A: First, making mistakes as a business owner is common. The real issue arises when the decision limits one’s ability to correct course. This is why location is one of the most important decisions to make. It makes it hard to move your location if you choose the wrong one initially (or at least difficult without high costs). Factors that are commonly overlooked include:
Steven W. Pedigo Professor of Practice LBJ School of Public Affairs
University of Texas at Austin
A: Entrepreneurs often focus on rent, visibility and household income. In doing so, they underestimate the true cost of opening a business. A cheaper space is not cheaper if it takes six months to permit; requires major build-out; has weak utilities; lacks parking or transit access; or sits in a district with insufficient customer activity.
Ralph McKinney, Associate Professor of Management, Brad D. Smith School of Business at Lewis College of Business, Marshall University
A: “You don’t know what you don’t know” is especially true in business. Overconfidence in understanding the business environment can significantly impact basic operations as the owner may limit their knowledge and understanding of the location. For example, a business’s location and activities determine the taxes it pays. The owner of an HVAC service was surprised to learn that he was liable for taxes associated with manufactured goods. His argument was that his business repaired air conditioners and furnaces and did not sell any units.
Q: What policies or local conditions most influence small business success?
Ralph McKinney, Associate Professor of Management
Brad D. Smith School of Business at Lewis College of Business, Marshall University
A: To quote my friend Dr. Clint Arnold, “Business success is not a monolithic concept” and “You can be profitable and broke.” Far too often, the drivers of business success focus on rapid profit maximization, rather than long-term sustainability or the small business owners’ concepts of success. This is where local conditions can focus on providing small businesses with financial literacy, understanding governmental regulations and specific industry practices.
Christopher Altizer, MBA, MA Adjunct Lecturer, Global Leadership & Management MSHRM Program College of Business Florida International University
A: Small businesses succeed when local conditions reduce friction. Predictable permitting processes, reasonable regulatory environments, access to reliable infrastructure and workforce availability often matter more than headline tax incentives. Business owners can usually adapt to rules they understand. What typically creates problems are inconsistency, bureaucracy and uncertainty. Access to health care, childcare, transportation, and attainable housing also plays a significant role, as these factors directly affect employee stability and retention. Civic attitude matters, as well.
Q: What signals tell you a metro area has strong momentum for small business growth?
Steven W. Pedigo Professor of Practice LBJ School of Public Affairs
University of Texas at Austin
A: I first look at whether a place attracts and retains people with ideas, skills and ambition. Small business growth is fundamentally tied to talent. Entrepreneurs start businesses where they have relationships, see an opportunity, and believe they can build both a company and a life.
Q: What trends will define the best metro areas for small businesses in the next three to five years?
Sean Walker, PhD, MBA Professor of Management President-Elect, Tennessee University Faculty Senates
A: The main trends to focus on are likely: the economy (impact of inflation); demographic shifts (are customers and prospective customers moving out or in); adoption rate and prevalence of AI usage (this will be a tool for some industries and a threat for others); and regulatory changes (tax rates, permissibility of AI usage and other technological infrastructure).
Christopher Altizer, MBA, MA
Adjunct Lecturer, Global Leadership & Management MSHRM Program College of Business Florida International University
A: The strongest metro areas for small businesses will balance affordability, flexibility and the ability to attract talent. Hybrid work has permanently expanded the competitive landscape, allowing entrepreneurs to build companies outside traditional major-city centers while still accessing national markets and distributed talent. Mid-sized metros with strong digital infrastructure, robust health care access, higher education partnerships and lifestyle appeal will continue to gain momentum.
Steven W. Pedigo Professor of Practice
LBJ School of Public Affairs, University of Texas at Austin, & Co-Founder & Principal, CivicSol
A: The best metros for small businesses will be the places that build real operating environments for entrepreneurs.
Quality of place will matter more as people will have more choices about where to live, work and start. Communities that invest in walkable districts, housing, public spaces, trails, culture, local food and active downtowns are building business infrastructure.
Methodology
This report explores the best metropolitan areas for small businesses to thrive. To that end, we created three separate rankings of metro areas, starting with metros with populations of at least 100,000. We grouped them into three tiers:
- Large metros (1 million+)
- Mid-sized metros (500,000 to 999,999)
- Small metros (100,000 to 499,999)
We ranked each tier using a weighted scoring and considered the following metrics grouped into three broad categories: Business Environment (45%), Economic Environment (35%) and Human Capital (20%):
Business Environment
- New business applications per 100,000 residents (25%) – Source: U.S. Census Bureau – Business Formation Statistics (2024)
- Small businesses per 100,000 residents (25%) – Source: U.S. Small Business Administration (2025)
- Small business share of employment (20%) – Source: U.S. Small Business Administration (2025)
- Small business survival rate measured over a year (15%) – Source: U.S. Census Bureau – Business Dynamics Statistics (2023)
- Self-employment rate (15%) – Source: U.S. Census Bureau – 5-Year American Community Survey (2024). The metric includes the share of the employed population 16 years and older that are self-employed in their own business.
Economic Environment
- GDP evolution (20%) – Source: U.S. Bureau of Economic Analysis (2019-2023)
- Median individual income (30%) – Source: U.S. Census Bureau – 5-Year American Community Survey (2024)
- Unemployment rate (25%) – Source: U.S. Census Bureau – 5-Year American Community Survey (2024)
- Coworking pricing (15%) – Proprietary CoworkingCafe data (March 2026). Coworking rates include monthly memberships (dedicated desks and open workspaces).
- Coworking spaces per 100,000 residents (10%) – Proprietary CoworkingCafe data (March 2026)
Human Capital
- Population with college degree (60%) – Source: U.S. Census Bureau – 5-Year American Community Survey (2024). The metric measures the population 18 years and older with a BA or higher.
- Labor force participation rate (40%) – Source: U.S. Census Bureau – 5-Year American Community Survey (2024). The metric refers to the share of the population aged 16 years or older that is participating in the labor force.
Additional notes:
For this study, we analyzed companies with one to 500 employees, per the U.S. Small Business Administration’s definition.
Only metro areas with full data coverage across all metrics were included in the final ranking.
Fair Use & Redistribution
We encourage and freely grant you permission to reuse, host or repost the images in this article. When doing so, we kindly ask that you attribute the authors by linking to CoworkingCafe.com or this page so that your readers can learn more about this project, the research behind it and its methodology.
