{"id":6103,"date":"2026-02-06T10:07:13","date_gmt":"2026-02-06T10:07:13","guid":{"rendered":"https:\/\/www.coworkingcafe.com\/blog\/?p=6103"},"modified":"2026-02-06T11:42:36","modified_gmt":"2026-02-06T11:42:36","slug":"hospitality-at-work-from-both-sides-of-the-desk-the-yard-ceo-ary-krivopisk-and-member-paulo-colby","status":"publish","type":"post","link":"https:\/\/www.coworkingcafe.com\/blog\/hospitality-at-work-from-both-sides-of-the-desk-the-yard-ceo-ary-krivopisk-and-member-paulo-colby\/","title":{"rendered":"Hospitality at Work, From Both Sides of the Desk: The Yard CEO Ary Krivopisk and Member Paulo Colby"},"content":{"rendered":"

As physical offices compete with the comfort and autonomy of working from home, the role of the workplace is being quietly redefined. Increasingly, it\u2019s not just about desks, square footage, or flexibility, but about how a space feels to use day after day. Hospitality principles \u2014 long associated with hotels and high-end retail \u2014 are now shaping expectations around service, design, and care in modern work environments.<\/p>\n

To explore what \u201chospitality-driven\u201d actually means in practice, we spoke with Ary Krivopisk<\/span><\/span><\/strong>, CEO of The Yard<\/span><\/span><\/a>, and Paulo Colby<\/span><\/span><\/strong>, founder and CEO of The Wellness Collective<\/span><\/span><\/strong> and a member of The Yard\u2019s Chicago community. Together, they offer both the operator and member perspectives on how hospitality is influencing workplace design, operations, and everyday experience \u2014 and why those shifts may be less about luxury and more about reliability, care, and intention.<\/p>\n

Who is Ary Krivopisk?<\/h3>\n

\"\"Ary Krivopisk is the CEO of The Yard<\/span><\/span><\/strong>, a U.S.-based coworking operator known for its design-led, service-oriented approach. Previously, he helped drive WeWork\u2019s international expansion, playing a key role in establishing Latin America as its fastest-growing region. At The Yard, he has led the shift toward hospitality-driven operations, including the launch of The Yard Signature<\/strong>, a premium workspace concept introduced in Chicago\u2019s Fulton Market.<\/p>\n

Hospitality is often mentioned as a buzzword in workplace design. In practical terms, what does \u201chospitality-driven\u201d actually mean inside a coworking space today? Where does it go beyond aesthetics and show up in daily operations or member experience?<\/h3>\n

Hospitality-driven\u00a0isn\u2019t\u00a0about how a space\u00a0looks,\u00a0it\u2019s\u00a0about how it behaves.\u00a0<\/span>In practice, it means designing operations around people, not just square footage. It shows up in how teams are greeted, how issues are handled, how spaces are maintained throughout the day, and how predictable and frictionless the experience feels over time. <\/span>\u00a0<\/span><\/p>\n

A hospitality mindset means asking simple but important questions daily: Is this space intuitive to use? Does it reduce stress or add to it? Are we\u00a0anticipating\u00a0needs or just reacting when something breaks?\u00a0<\/span>\u00a0<\/span><\/p>\n

Design\u00a0sets\u00a0the tone, but hospitality lives in consistency. The way coffee is stocked, how meeting rooms\u00a0reset\u00a0between bookings, how quickly someone responds when a member needs help. Those moments define whether a workspace feels supportive or transactional.\u00a0<\/span>\u00a0<\/span><\/p>\n

For many workers, coming into the office is now optional, not obligatory. What do you think spaces still misunderstand about why people choose to show up when they don\u2019t have to?<\/h3>\n

Many spaces still assume people come in for obligation, productivity metrics, or supervision. That\u2019s no longer true. <\/span>People choose to show up when the office gives them something they\u00a0can\u2019t\u00a0get at\u00a0home. Focus. Energy. Human connection.\u00a0<\/span>\u00a0<\/span><\/p>\n

What\u2019s\u00a0often misunderstood is that people\u00a0don\u2019t\u00a0want more flexibility, they want more clarity. They want to know that when they come in, it will be worth it. That the environment will support how they work, not distract\u00a0them\u00a0or drain them.\u00a0<\/span>\u00a0<\/span><\/p>\n

If showing up feels heavy, people\u00a0won\u2019t\u00a0do it. If it feels intentional, they will.\u00a0<\/span>\u00a0<\/span><\/p>\n

Hospitality relies on anticipation, not just reaction. How does that mindset translate into managing a coworking community with very different work styles and needs?<\/h3>\n

Anticipation starts with observation. <\/span>In a coworking environment,\u00a0you\u2019re\u00a0managing founders, remote employees, creatives, executives, all with different rhythms. You\u00a0can\u2019t\u00a0personalize everything, but you can design systems that respect variability.\u00a0<\/span>\u00a0<\/span><\/p>\n

That means offering different zones for different modes of work, programming that\u2019s opt-in rather than forced, and staff trained to read situations rather than follow scripts. Hospitality in this context is about removing friction before it becomes frustration. It\u2019s knowing when to step in and when to stay out of the way.<\/p>\n

Is there a risk that hospitality-led workplaces raise expectations faster than the industry can sustain them? In other words, once people experience this level of care and design, is there any going back?<\/h3>\n

Yes,\u00a0there\u2019s\u00a0no real going back once expectations shift. We\u00a0anticipate\u00a0a higher level of care and a more elevated overall experience becoming the norm.\u00a0<\/span>\u00a0<\/span><\/p>\n

With strong operational discipline and foresight, the industry can prepare for this shift and respond sustainably.\u00a0That\u2019s\u00a0why\u00a0we\u2019re\u00a0building more exclusive yet accessible workspace solutions, like The Yard Signature in Fulton Market, designed to meet higher expectations without losing efficiency or accessibility.\u00a0<\/span>\u00a0<\/span><\/p>\n

How do you balance creating a memorable experience without turning\u00a0workspaces\u00a0into performance spaces that exhaust people instead of supporting them?<\/h3>\n

The goal isn\u2019t to impress people every day. It\u2019s to support them every day. <\/span>Hospitality\u00a0doesn\u2019t\u00a0mean constant stimulation. In fact, the best hospitality often feels quiet. Predictable. Calm.\u00a0<\/span>\u00a0<\/span><\/p>\n

We\u2019re\u00a0very intentional about not overprogramming or overwhelming members. The space should do most of the work. Events, design moments, and community touchpoints should enhance the experience, not compete with people\u2019s focus.<\/span>\u00a0<\/span>If a workspace feels like a stage, people eventually stop showing up.\u00a0<\/span>\u00a0<\/span><\/p>\n

What\u2019s one operational decision you\u2019ve made that would look inefficient on a spreadsheet but made sense through a hospitality lens?<\/h3>\n

One example is investing in member programming like special events and wellness offerings. <\/span>On a spreadsheet, these initiatives\u00a0don\u2019t\u00a0always show immediate ROI and can look inefficient in the short term. But through a hospitality lens, they significantly improve member experience, community connection, retention, and brand loyalty. Over time, that translates into stronger\u00a0word-of-mouth, referrals, and longer-term value for the business, even if the payoff\u00a0isn\u2019t\u00a0instantly measurable.\u00a0<\/span>\u00a0<\/span><\/p>\n

From your perspective, what elements of hospitality will become standard in future work places and which will remain differentiators for premium operators?<\/h3>\n

What will become standard is baseline comfort and functionality: clean spaces, reliable technology, thoughtful layouts, and clear wayfinding. What differentiates us is that\u00a0we\u2019re\u00a0constantly updating and adapting our spaces to improve the experience, because we\u00a0don\u2019t\u00a0believe one space fits\u00a0all\u00a0and we aim to meet evolving\u00a0member\u00a0needs.\u00a0<\/span>\u00a0<\/span><\/p>\n

Beyond that, the most meaningful differentiators are the\u00a0subtler\u00a0elements: staff quality, community curation, how spaces feel over time (not just on day one), and how well-being is genuinely integrated rather than simply marketed. Premium operators\u00a0won\u2019t\u00a0win on\u00a0flash,\u00a0they\u2019ll\u00a0win on consistency and trust.\u00a0<\/span>\u00a0<\/span><\/p>\n

Looking ahead, what do you think companies will demand most from physical workspaces over the next few years: flexibility, experience, well-being, or something else entirely?<\/h3>\n

Flexibility, experience, and well-being all matter, but\u00a0they\u2019re\u00a0secondary to reliability.\u00a0Companies want workspaces that remove uncertainty, adapt as teams grow or contract, and consistently support how people\u00a0actually work.\u00a0<\/span>\u00a0<\/span><\/p>\n

The workspace of the future\u00a0isn\u2019t\u00a0just flexible. It consistently supports day-to-day operations and scales with the business.\u00a0That\u2019s\u00a0where hospitality and workplace strategy come together in a practical way.<\/span>\u00a0<\/span><\/p>\n

Who is Paulo Colby?<\/h3>\n

\"\"Paulo Colby is the founder and CEO of The Wellness Collective, a company focused on wellness, sustainability, and human-centered organizational practices. His team is based at The Yard in Chicago, where the workspace plays an active role in supporting both collaboration and well-being. From a member perspective, Colby brings insight into how physical environments influence focus, creativity, and team connection \u2014 particularly for organizations where mental and emotional bandwidth are central to the work.<\/p>\n

With your company being rooted in wellness, what stood out about The Yard\u2019s environment compared to more traditional offices or coworking spaces you\u2019ve used?<\/h3>\n

What stood out\u00a0immediately\u00a0was how intentional\u00a0the space\u00a0feels. Unlike traditional offices that prioritize density or coworking spaces that lean heavily into buzz and constant stimulation, The Yard strikes a balance between energy and ease. The design, natural light, and layout feel human-centered rather than transactional. As a\u00a0wellness-driven company,\u00a0we\u2019re\u00a0constantly thinking about how environments affect nervous systems, focus, and sustainability of work\u2014and The Yard feels aligned with those values rather than working against them.<\/span><\/p>\n

How does a hospitality-driven setting influence your team\u2019s day-to-day work, whether that\u2019s collaboration, focus, or creativity?<\/h3>\n

The hospitality-driven approach removes a lot of the background friction that teams\u00a0don\u2019t\u00a0always realize\u00a0they\u2019re\u00a0carrying. When\u00a0the space\u00a0is welcoming, thoughtfully managed, and responsive, our team can focus more fully on their work instead of\u00a0logistics. That sense of being cared for translates into better collaboration and more creative thinking. It creates a rhythm to the workday that feels supportive rather than draining, which is especially important in mission-driven work where emotional and mental bandwidth matter.<\/span><\/p>\n

Have you noticed any tangible effects on team connection or engagement that you\u2019d attribute directly to the space itself?<\/h3>\n

Yes, absolutely.\u00a0The space\u00a0naturally encourages presence and connection without forcing it. Shared areas feel inviting rather than performative, which makes informal conversations and organic collaboration more likely. Team members are more inclined to come in, stay longer, and engage with one another because the environment feels good to be in. Over time, that has a real impact on morale, engagement, and how connected people feel to both their work and each other.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As physical offices compete with the comfort and autonomy of working from home, the role of the workplace is being quietly redefined. Increasingly, it\u2019s not just about desks, square footage, or flexibility, but about how a space feels to use day after day. Hospitality principles \u2014 long associated with hotels and high-end retail \u2014 are<\/p>\n","protected":false},"author":2611,"featured_media":6110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-6103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nHospitality at Work, From Both Sides of the Desk: The Yard CEO Ary Krivopisk and Member Paulo Colby - CoworkingCafe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coworkingcafe.com\/blog\/hospitality-at-work-from-both-sides-of-the-desk-the-yard-ceo-ary-krivopisk-and-member-paulo-colby\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitality at Work, From Both Sides of the Desk: The Yard CEO Ary Krivopisk and Member Paulo Colby\" \/>\n<meta property=\"og:description\" content=\"As physical offices compete with the comfort and autonomy of working from home, the role of the workplace is being quietly redefined. 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