{"id":577,"date":"2023-01-18T12:24:37","date_gmt":"2023-01-18T12:24:37","guid":{"rendered":"https:\/\/www.coworkingcafe.com\/blog\/?p=577"},"modified":"2025-09-25T09:43:32","modified_gmt":"2025-09-25T09:43:32","slug":"the-most-common-coworking-space-users-and-what-they-look-for-in-a-flex-office","status":"publish","type":"post","link":"https:\/\/www.coworkingcafe.com\/blog\/the-most-common-coworking-space-users-and-what-they-look-for-in-a-flex-office\/","title":{"rendered":"The Most Common Coworking Space Users and What They Look For in a Flex Office"},"content":{"rendered":"

Coworking spaces have become increasingly popular in recent years as businesses and individuals are looking for more flexible and affordable office options. And they\u2019re not just growing in numbers, but also in diversity as people and organizations driven by different objectives are discovering the benefits of coworking offices.\u00a0<\/span>\u00a0<\/span><\/p>\n

Peggy Sue Loroz, Professor of Marketing at Gonzaga University School of Business Administration suggests a pragmatic approach when thinking about the needs of coworking space users. “In general, the differences between individuals and companies looking at coworking spaces center around the fact that an individual is typically thinking about their own needs and preferences, while a company is thinking about the cost structure and productivity of the business as a whole, while recognizing employees and their well-being as critical to business success.”<\/em><\/p>\n

As Indranil Goswami, Assistant Professor of Marketing at the University at Buffalo puts it, \u201cindividual motivation and preferences might differ from a company\u2019s motivation and preferences regarding attitude towards choosing a coworking space, depending on the type of work or the industry. For creative work, companies and individual attitudes might be in sync, and both might recognize that flexible options are better,\u201d <\/em>Goswami told CoworkingCafe. \u201cIf you extend this to organizations that are primarily client-facing,\u00a0 e.g., call centers \u2013 we might again see less of a conflict in attitudes and companies and individuals might both agree that opening toward coworking facilities is important for instance to avoid call drops, etc,\u201d <\/em>he added.<\/p>\n

With so many categories of potential users to differentiate between, it seems that it makes sense to split them in two major groups: individuals and companies. All the more so because you wouldn\u2019t market your services the same way to solo clients (B2C) as you would to representatives of larger organizations (B2B) who base their decisions on different criteria.<\/span>\u00a0<\/span><\/p>\n

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\n

\u200b\u200bContents<\/h3>\n

Group 1 \u2014 Solo workers and small cliques<\/strong><\/a>
\n1. The Freelancer<\/a>
\n2. The Remote Employee<\/a>
\n3. The Hybrid Worker<\/a>
\n4. The Digital Nomad<\/a><\/p>\n

Group 2 \u2014 Large teams or groups<\/a><\/strong>
\n1. Corporate Tenants<\/a>
\n2. Startups<\/a>
\n3. Small Businesses<\/a>
\n4. Non-Profits, NGOs, etc.<\/a><\/p>\n<\/div>\n<\/div>\n

A<\/span>t a Glance<\/h2>\n\n\n\n\n\n\n\n\n
\n

Solo workers and small cliques<\/span><\/b>\u00a0<\/span><\/h4>\n<\/td>\n

\n

Large teams or groups<\/span><\/b>\u00a0<\/span><\/h4>\n<\/td>\n<\/tr>\n

Client profile<\/span><\/b>\u00a0<\/span><\/td>\nTop amenities<\/span><\/b>\u00a0<\/span><\/td>\nClient profile<\/span><\/b>\u00a0<\/span><\/td>\nTop selling points<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
Freelancers<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n
    \n
  • 24\/7 access<\/span>\u00a0<\/span><\/li>\n
  • A healthy mix of quiet spaces and community areas<\/span>\u00a0<\/span><\/li>\n
  • Networking opportunities\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n
Corporate tenants<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n
    \n
  • Improved worker wellness and productivity<\/span>\u00a0<\/span><\/li>\n
  • Better control over capital and operational expenditure<\/span>\u00a0<\/span><\/li>\n
  • Agility for hiring and restructuring<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Remote employees<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n
    \n
  • Stable internet connection<\/span>\u00a0<\/span><\/li>\n
  • Coworking lounge<\/span>\u00a0<\/span><\/li>\n
  • Bottomless coffee<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n
Startups\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n
    \n
  • Attractive upfront costs\u00a0<\/span>\u00a0<\/span><\/li>\n
  • Professional image from the get-go<\/span>\u00a0<\/span><\/li>\n
  • Safety in adaptability<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Hybrid workers<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n
    \n
  • Accessible location<\/span>\u00a0<\/span><\/li>\n
  • Unique environment<\/span>\u00a0<\/span><\/li>\n
  • Social interaction<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    \u00a0<\/span><\/td>\n

Small businesses<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n
    \n
  • Hands-off property management<\/span>\u00a0<\/span><\/li>\n
  • Streamlined operational costs<\/span>\u00a0<\/span><\/li>\n
  • Futureproof technology<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Digital nomads<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n
    \n
  • Accessibility via public transport<\/span>\u00a0<\/span><\/li>\n
  • Staffed reception<\/span>\u00a0<\/span><\/li>\n
  • Restaurants, gyms, dry cleaning, etc. nearby<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n
Non-profits \/ NGOs<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

\n