![\"\"](\"https:\/\/www.coworkingcafe.com\/blog\/wp-content\/uploads\/sites\/79\/2024\/04\/Jamie-Hopkins-Board-Member-The-Brew-e1713772660961.jpg?w=300\")
Jamie Hopkins:<\/strong> \u201cThe future of work will be shaped by companies of all sizes desiring versatile office set-ups that accommodate agile working and meet their operational and cultural needs in a way that we didn\u2019t see before the pandemic. In practice, this means that catering to Generation Z will become more important. They\u2019ll make up 27% of the world\u2019s workforce by 2025 and are already transforming the way work is done.<\/em><\/p>\n Secondly, companies will look to have a more positive impact on the environment, and this will be reflected in the workspaces they choose.\u201d<\/em><\/p>\n How can The Brew capitalize on these changes, and how does your strategy align with these trends?<\/strong><\/p>\n Andrew Clough:<\/strong> \u201c<\/em>We aspire to be the climate action workspace partner of choice for companies seeking to implement their workplace strategies in a sustainable way. We aim to expand by maintaining our high-quality offering and engaging <\/em>boutique hotel-style hospitality\u00a0in the friendly and helpful nature that we\u2019re known for. We are also focused on becoming the \u2018go-to\u2019 flex office operator for landlords via management agreements and standard lease arrangements.\u201d<\/em><\/p>\n Hopkins: <\/strong>\u201cWe can capitalize on this by continuing to be consistent and leveraging the deep experience accumulated since 2012. The Brew has honed its <\/em>operational efficiencies, low-cost base, established systems and culture, which will enable it to meet the changing demand. Having overcome the challenges that the sector has faced over the last decade, we are well-placed to create the destination workspaces that employees will want to leave home for.\u201d<\/em><\/p>\n What is next on the roadmap for The Brew?<\/strong><\/p>\n Clough:<\/strong> \u201cWe are focused on expanding The Brew\u2019s footprint across London\u00a0to locations within a five-minute walk of major transport hubs, maintaining our high-quality offering and member service <\/em>and reinforcing our brand\u2019s friendly and helpful manner.<\/em><\/p>\n Specific areas of interest include locations along the Elizabeth Line, such as Tottenham Court Road; Farringdon and Liverpool streets; and the triangle of Waterloo, London Bridge and Blackfriars [that] has always been popular with companies.\u201d<\/em><\/p>\n What are The Brew\u2019s competitive advantages in this dynamic environment?<\/strong><\/p>\n Clough:<\/strong> \u201cOur strong brand identity, coupled with\u00a0our deep sector experience and track record, is the foundation for our\u00a0member experience and operations as we open more spaces. <\/em><\/p>\n Hopkins:<\/strong> \u201cOne of the reasons I was attracted to work with The Brew is that it\u2019s a sustainable business with an impressive 12-year track record. Also, it feels like a continuation of what I was pushing at Workspace. We\u2019re very aligned in that way. It\u2019s not about being \u2018cool\u2019 for the sake of it, which usually leads to over-expenditure. It\u2019s all about service and it\u2019s not clinical like some of the serviced office businesses out there.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" London-based flexible workspace provider The Brew recently announced the appointment of a new board member: Jamie Hopkins, former chief executive of Workspace Group plc., has joined The Brew as the company targets new locations in London. Established in 2012, The Brew curates destination workspaces that prioritize sustainability in design, operations and\u00a0member culture. Its workspaces aim<\/p>\n","protected":false},"author":35,"featured_media":2879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\n![\"\"](\"https:\/\/www.coworkingcafe.com\/blog\/wp-content\/uploads\/sites\/79\/2024\/04\/Andrew-Clough-Chief-Executive-The-Brew--e1713772701602.jpg?w=300\")